A woman with blonde hair wearing a black tank top is taking a photo of a stage performance at an outdoor event. The stage has performers, including a female singer in a purple outfit, and musicians in the background. The scene is set in a city with buildings, trees, and a crowd in the daytime. 
pvdfest 2023

PVDFest is Providence, Rhode Island's biggest art festival that happens annually. I was the lead social media manager, co-creative strategist, and live content creator for the 2023 festival.

I crafted all content that was posted to the social media pages surrounding the lead up and launch of the festival, as well as co-creative directed the look and feel of the digital branding. I served as the lead live content creator for social media across all three days of the festival.

June-September 2023

Contributions included:
• naming the festival days: Rhythm and Reflection | Culture and Community | Street Seats and Sculptures
• incorporated this year's location change of being on the river into our creative by implementing a reflective text element to graphic posts
• provided live coverage of all three days of the festival

Male singer performing on stage with microphone, wearing black t-shirt and white pants, with band members playing instruments behind him during live outdoor concert.
Instagram post from pvd.fest announcing that PVDFest is two months away, with a colorful graphic background and white text stating '2 MONTHS OUT!'.
Screenshots of a social media app showing various event and community posts, including headlines, images, and promotional banners.
Four smartphones displaying social media posts for an event called PVD.FEST, with vibrant and colorful festival-themed graphics and text about opening night, one month out, schedule drop, and days out countdown, set against a purple background.
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