Close-up of a digital screen showing a seafood restaurant's Instagram profile and a plate of seafood dish with avocado. 
ri seafood

The Rhode Island Department of Environmental Management needed a campaign that properly supported their RI Seafood initiative. I was the lead campaign strategist, account manager, and co-creative director of this four month campaign. This campaign had many touch points including digital, social, and OOH.

My role was to lead the strategy of the campaign to target and resonate with RI natives, tourists, and the 90+ whole-sellers in the state.

Campaign Strategy. Campaign Implementation. Creative Direction. Copywriting.

I conceptualized the three different creatives that ran for this initiative across all mediums:
• Harvested with love and care from the faces of RI Seafood
• 90+ spaces & places to enjoy
• "From our state to your plate."

Close-up of two smartphones displaying Rhode Island Seafood restaurant posts with images of seafood dishes on the screen.
Two smartphone screens displaying Rhode Island Seafood social media posts about fresh seafood from the state to your plate, with images of seafood dishes, vegetables, and branding elements.
Screenshots of social media posts promoting Rhode Island's Quahog Week, May 11-18. The left screenshot features three smiling men handling quahogs in a seafood setting. The right screenshot shows a promotional graphic with images of lemon and cheese, and black quahog shells, emphasizing event details and hashtag.
A phone displaying an Instagram post from RI Seafood showcasing a seafood dish with the caption "FIND YOUR FISH." Overlaid text on the dish reads "FIND YOUR FRESH." The dish contains greens, tomatoes, and a cooked seafood item on a white plate.
Billboard promoting Rhode Island seafood with oysters on a wooden board, lemon, and sauce, against a blue sky background.
Billboard advertising Rhode Island seafood, with the text 'Dinner Plans? Look for the RI seafood seal wherever you dine or shop,' and a photo of a seafood dish with sliced avocado, radishes, and a drizzle of sauce.
Billboard with a blue sky background and clouds, advertising Rhode Island summer season that is only a few days away, with a seafood dish featuring watermelon and orange slices on the right side.
Billboard promoting Rhode Island seafood with photos of four people enjoying seafood outdoors, sky background, and the Rhode Island Seafood logo.
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